By the time public relations executive Justine Sacco ended her 12-hour flight from London to South Africa, her offensive tweet had gone viral. “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” it said.
Within hours, InterActive Corp. fired the communications director. Sacco issued a public apology to South Africans, explaining it was easy to be cavalier about its AIDS crisis “that we read about in America, but do not live with or face on a continuous
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